Your Professional Image

Creating the Professional Image You Want for Therapists & Complementary Medical Practitioners

Professional Image

Professional Image

Your Professional Image

What do I mean by “your professional image”? It is not just about how you look in the mirror, although that is a part of it. Creating the right image is fundamental to good marketing. Continue reading

Paid Advertising for Therapists

Paid Advertising

Paid Advertising

BUYING ADVERTISING & PUBLICITY

Once you have exhausted the Free Advertising options (see our earlier posting: http:http://cloud09.mycpanelcloud.co.uk/~londonconsulting/blog//free-advertising-complementarytherapists/ ) you might want to try actually paying for some advertising. Be very careful before you spend your money – this is an easy way lose control of your budget! Continue reading

Thinking like a business person

Thinking like a therapist

Therapist’s Hat

 

Thinking like a Business Person

Business person’s hat

 

 

 

 

 

 

 

The Business of Complementary Medicine

Many health practitioners seem to find it difficult to accept that a private practice is a business. But If you want to have a successful practice just being good at your job is, regrettably, not going to be enough. Like any other business person you need to make plans, have a marketing policy and deal with an unfortunate amount of admin and bureaucracy.

Identifying as, and thinking like a business person, can come hard to people who see themselves as being in the helping professions. My suggestion is to practice changing hats.  Continue reading

Are You a Specialist?

Specialist

Specialist

Specialist or Generalist ?

We all train as generalists in our particular therapy and few private practitioners can afford to turn away potential clients or patients who have a different issue from the one that particularly interests us.

But look at it from the patient’s point of view: If you had a particular malady wouldn’t you rather  find a therapist who is a specialist in that particular issue than one who is a “GP”? Most people Continue reading

Free Advertising for ComplementaryTherapists

There are two kinds of advertising – the kind you pay for and the kind you can get free.

free advertising

free advertising

There are plenty of ways for therapists and medical practitioners to spend money advertising their private practice. Before you spend a penny on any of them  think about all the FREE opportunities to advertise yourself. Continue reading

Ethical Selling for Complementary Medical Practitioners and Therapists

ethical selling

ethical selling

Ethical Selling  for Complementary Medical Practitioners.

When you first get an enquiry from a  patient/client  you are a business person talking to a potential customer. You need to sell yourself and your service. When you start working with your new patient/client then your relationship becomes therapist/client.

This does not mean that you have to be unethical or misleading. However it does mean that you have an agenda at this point – you want a new client! Continue reading