This brief video has a suggestion that is really worth thinking about.
Creating the Professional Image You Want for Therapists & Complementary Medical Practitioners
Your Professional Image
What do I mean by “your professional image”? It is not just about how you look in the mirror, although that is a part of it. Creating the right image is fundamental to good marketing. Continue reading
BUYING ADVERTISING & PUBLICITY
Once you have exhausted the Free Advertising options (see our earlier posting: http:http://cloud09.mycpanelcloud.co.uk/~londonconsulting/blog//free-advertising-complementarytherapists/ ) you might want to try actually paying for some advertising. Be very careful before you spend your money – this is an easy way lose control of your budget! Continue reading
The Business of Complementary Medicine
Many health practitioners seem to find it difficult to accept that a private practice is a business. But If you want to have a successful practice just being good at your job is, regrettably, not going to be enough. Like any other business person you need to make plans, have a marketing policy and deal with an unfortunate amount of admin and bureaucracy.
Identifying as, and thinking like a business person, can come hard to people who see themselves as being in the helping professions. My suggestion is to practice changing hats. Continue reading
Specialist or Generalist ?
We all train as generalists in our particular therapy and few private practitioners can afford to turn away potential clients or patients who have a different issue from the one that particularly interests us.
But look at it from the patient’s point of view: If you had a particular malady wouldn’t you rather find a therapist who is a specialist in that particular issue than one who is a “GP”? Most people Continue reading
There are two kinds of advertising – the kind you pay for and the kind you can get free.
There are plenty of ways for therapists and medical practitioners to spend money advertising their private practice. Before you spend a penny on any of them think about all the FREE opportunities to advertise yourself. Continue reading
Ethical Selling for Complementary Medical Practitioners.
When you first get an enquiry from a patient/client you are a business person talking to a potential customer. You need to sell yourself and your service. When you start working with your new patient/client then your relationship becomes therapist/client.
This does not mean that you have to be unethical or misleading. However it does mean that you have an agenda at this point – you want a new client! Continue reading
More tips on building a successful and profitable practice as a complementary medical practitioner/therapist.
Setting Fees for Medical and Therapy Services
The most common mistake that therapists and complementary medical practitioners make is to under price themselves. Continue reading
This is the second in a series of tips to therapists and complementary medical practitioners on how to build a successful and profitable practice.
This week I want to dive right into the critical subject of finding and acquiring new patients/clients. Continue reading
Is it OK to make Money From Therapy?
Your clients get great benefit from your work so it’s in their best interest as well as yours you need to be able to earn at least enough to be able to continue practising. In these articles (this is the first of a series) I will help you to ensure that you do that, and perhaps rather more. Continue reading